Make it easier for your customers to do business with you:
Your customers generally need to speak with you and respond to your personal guidance. Imagine if you could clone yourself so that you were always available and ready to answer your customers’ needs! This is not science fiction, this is a real possibility!
What are the existing barriers?
Your customers need to attend your shop or need to ring and talk to you: so your business hours and the distance between them and you may be costing you and you do not even know how much or how often you are missing that sale.
You and/or they need to find their existing graphics and previous order information to make their buying decision: not having immediate access to all their existing order information and collateral is making it difficult for them to do business with you.
They want to use existing graphics and just make little changes or create an entirely new design: without an online designer to accommodate this easily they need to engage you to do the design work, get a designer or worse still, when they get another designer: that person may offer to provide the whole service and you miss out.
They need what you sell, but they do not know all that you offer. How many times have you discovered that an existing customer is doing business with a competitor because they did not know you provided that service?
You are asked to do a quote, but there is no visualisation of the item to be decorated and the details are not necessarily presented professionally.
Today, you are most probably the only person that can reliably quote: Perhaps your customer is in a hurry and you are out of the store. You cannot clone yourself physically, so they go elsewhere. But what if you could clone your knowledge and be confident that others can do the quoting in your business and the price will be exactly what you would have worked out?
When considering these impediments to doing business it is also good to look at the threats you will need to counter if you do not make it easier for your customers to do business with you.
The biggest threat is: Zazzle, CaféPress, VistaPrint, CustomInk are already providing a new experience that is simpler and faster. If your customers experience their online service and have a better buying experience, will they return? Will they ever tell you?
So what is the solution?
Provide your customers with an experience at least as good if not superior to the big boys with an online site that has been specifically designed to make it easier for your customers to do business with you.
With DecoNetwork there is a set up stage that provides you with the ability to make your online service smart. You are provided with screens that allow you to impart your understanding of pricing, costs, margins and processes into your 24/7 online DecoNetwork service. Now all your smarts can be leveraged in a way that you may never have imagined. You have cloned your expertise into a database system that you can now view and refine over time to become ever better; and you have records of what you did and can review all the elements that make your business yours!
Here comes the best part. Now it is time for the money ball to be pitched! When you are set up, invite your existing customers to your site, and provide incentives, discount coupons and special deals. Provide your customers with a login to their private area so that the customer can view previous orders and designs uploaded. Put your URL on every communication you make. Always call to action.
Your existing customers are potentially your greatest source of new sales – you just have to appreciate this and make it easy for them. Give them the opportunity and the incentive to recommend you via their social media and via their person contact. All you need to do is ask and make it easy for them to do this and they will respond – they are in your hands
Consider this: your existing customers already know you, and you know what they have bought from you. You have their details, most likely their email. They will read your offers, but first you have to make them!
Think about this: your DecoNetwork site is specifically designed for you. DecoNetwork allows you to input all your knowledge and understanding into your prices so people can self-serve and most anyone you train can do your quoting for you with your prices in exactly the way you have done it prior to DecoNetwork. The difference will be the quote which will be more professional looking with great visualisation.
In essence your DecoNetwork Site is your clone!
If you are not an existing DecoNetwork licensee, go to http://www.deconetwork.com/pricing and get started. There is no commitment past the first month subscription. No lock in. No big upfront investment and capital outlay.
If you are already a licensee and not focussed on making it easier for your customers to do business with you – import your existing customers and start increasing your sales today!
With DecoNetwork you have access to a service that will secure your business today and allow you to capture tomorrow.