Facebook made an announcement in their newsroom site earlier this week (on 21-June-2014) about the new ‘Save’ feature, with a post titled “Introducing Save On Facebook”.
With this feature, Facebook allows you to save an item that appears on your newsfeed, which you can access later, when you have more time. The announcement says: You can save items like links, places, movies, TV and music. Only you can see the items you save unless you choose to share them with friends.
How Does It Work? – 3 Simple Steps
In The Mobile App:
- To save, tap the ‘Save’ icon or choose the ‘Save’ option in the menu, on posts in your News Feed or in the Pages that you visit (see the images above)
- Later you can find the saved items by tapping ‘Saved’ under the Apps menu, which you can access using the More tab.
- On the mobile app, you can manage your saved items by swiping them to the right . You have options to view, share, review or archive the saved items.
On A Web Browser:
- To save, tap the ‘Save’ icon or choose the ‘Save’ option in the menu, on posts in your News Feed or in the Pages that you visit
- You can find the saved items later by tapping ‘Saved’ option in the navigation links, under the Apps menu.
- You can manage your saved items in this section. You have options to view, share, review or archive the saved items.
How Does This Impact Your Business?
1. Opportunity To Showcase Useful Content:
This move from Facebook once again reinforces the importance of good content. Every day, users are exposed to enormous amount of content in social media. Companies like Facebook have started realizing that users find some content more useful than the others, but they don’t have the time to explore them right away. Hence, the option of saving useful content for later reading.
Now, what type of content do you think your customers will choose to save & read later? Of course they will save only what is useful, value-adding, informative, entertaining, personally appealing and beneficial to them. As a business owner or marketer, you need to keep this in mind when creating content.
2. Opportunity For Deeper Engagement With The Customer:
When your consumers are ready to save your content/page and read them later, it is a true indication of a deeper engagement. The more your customers engage with your business/product/brand, the more chances of them moving from being a researcher, to a buyer, and finally, your brand ambassador. Your goal should be to create content that people want to save on a regular basis.
Eventually, if and when Facebook adds the details of the Saved posts & pages to Insights, it could become a key metric to track the engagement levels of the customer with the business/brand.
3. Opportunity To Showcase Your Special Offers, Discounts And Deals:
I guess that one of the top items that people would like to save on Facebook would be offers and deals which they can redeem later. Your customers could save the special offer code or coupon code that you offer and redeem it when they walk into your store or when they visit your online store.
For quite some time, Pinterest users have been using the Pin-It buttons with coupon codes in a similar manner and this has proven to be a big success. As a business, you could start planning special offers, deals and discounts that are profitable for your customers.
4. Opportunity To Provide Your Local Business Information
With this new feature, consumers can also save the details of the ‘places’ which is your business information from your page. (See Facebook’s video above). This is a big opportunity if you are a local business and would like to help your customers find your local store using the saved information.
Make sure that you double-check the description and other business details on your Facebook page and update them regularly.
Let us know your thoughts on this new feature from Facebook.
Thank You. Happy Facebooking!