Aaron Draplin is the owner of Draplin Design Co., and an advocate of “blue collar” design: design that works. In this video he takes on the Lynda.com logo design challenge, creating a dozen iterations of a fictional construction company logo. Watch as he brings his sketches into Adobe Illustrator and fine tunes the different iterations. Along the way, providing great tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs.
CONNECT WITH LYNDA.COM:
CONNECT WITH AARON DRAPLIN: