With blogs, news feeds, online discussions Facebook, Twitter, LinkedIn, FourSquare and millions of other online properties out there who has the time to check each and every single one of them to see who is talking about or your brand?
And, should you even care? Well the short answer is yes you should care. A single negative comment could swell to a crowd of angry people bashing you and your brand and it’s all on the open World Wide Web for all to see. In some cases it might be a simple misunderstanding but unaddressed it will grow and your company and brand will suffer because of it.
So now that you care (hopefully) how can you monitor the World Wide Web? Thanks to our friends at Google they have built a tool for us. It’s called Google Alerts and as Wikipedia put it:
The Google Alerts is a content monitoring service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service. Notifications can be sent by email, as a web feed or displayed on the users iGoogle page.
Simply head to www.google.com/alerts and enter search term you want to be alerted about (your company name for example), the type of web properties you want to be alerted about (news, blogs, update, videos, etc), how often you want to be alerted and finally how many results you want to receive in each alert.
Enter you email address and get ready to be informed!