When it comes to managing a network of affiliate websites, realize that the 80/20 rule definitely exists and is probably closer to 90/10. The rule is that 90% of all income from affiliate websites will come from 10% of your clients. Another way to look at it is 90% of your affiliates will essentially make you very little money. This means you must focus on finding and working with the right clients to maximize profits.
Just like any print or embroidery business model, you don’t want all your eggs in one basket (one big client). The quality of an affiliate client is more important than the quantity of your affiliate network. The best clients who use an affiliate website for fundraising purposes typically follow three rules:
1. They have a following of customers who want their product.
2. They have great artwork and/or a brand that customers love.
3. They know how to market and drive traffic to their website.
To recap, a following, great artwork, and marketing skills are the three main qualities that typically make up a great affiliate client.
In order to recruit a potential affiliate client, sometimes a fulfillment center must take initiative and “show” not “tell”. Telling a business that you can provide them with an online store and that your business is ready to drop-ship for them can work. However, sometimes it might make more sense to actually build an affiliate website before meeting with a client. By taking the initiative to build a custom affiliate website for a client, you are able to show them what can be launched today instead of what you can do tomorrow. It’s only a good idea to do this if you are certain the affiliate will not mind or think you are overstepping your bounds. However, no risk, no reward.
With over 10 years of experience, Zach has deep knowledge of the Print & Embroidery industry. Zach also consults businesses through DecoNetwork’s DecoPro services. Get in touch with Zach by requesting your DecoPro consultation.