It’s time to get social

We know that a strong online reputation is key to potential customers finding you, trusting you, and purchasing from your shop; social media is not only a valuable part of the buying process however. Though contemporary consumers critique the social media profiles of the businesses from which they buy, they also interact directly with them in the social space. This interaction can help not only with decision making, but also with customer retention, loyalty, and ultimately evangelism.

Now that social media is less an unknown frontier and more the market square, it’s critical that we know where our customers are, and that we are present with an impressive profile at the ready. This awareness can keep our businesses top of mind when customers, or their friends, followers and fans are in need of printing or embroidery. To the end of preparing you for the social marketplace, the DecoNetwork team created this social media handbook to inspire you to claim your space while making sure to get the most out of your efforts.

Our ‘Social Media Handbook for Decorators – How-to Make Your Mark on Social Media’ provides valuable tips on how you can maximize your social media efforts including:-

  • Knowing yourself, your work and your audience;
  • Target markets;
  • Optimizing your profile;
  • Creating compelling content;
  • and MORE!

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About Author

Ammber has been in the apparel game since 2004 in design, production and sales roles. She has worked with global fashion brands, runs her own t-shirt label and has helped to grow some of Australia’s leading custom apparel shops. The process of bringing a design to life from conception to finished product continues to delight and inspire her. When she’s not crushing it as a Design & Marketing Coordinator for DecoNetwork she’s going on hikes, sketching t-shirt ideas or cooking up a storm.

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