This Week in Catalog – The Problem with Image Per Color Views

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Hi folks! As I mentioned in my last blog post, there are some drawbacks to using the image per color method of displaying products in lieu of using a template. Some products, like items that are patterned, cannot be made into templates, though. An additional problem to using that method is that sometimes we do not have images for all of the color options. I’ve notice an uptick in support tickets related to product colors not changing when different swatches are chosen. This is not an error, but the result of missing images.

Until now, when product images were missing we had to use a single product image to represent all of the color options. This can be confusing when a product previously has all of the colors show up and then, suddenly, it seems that they’ve all disappeared or that the swatches aren’t working. I have devised a solution to get around this problem. From now on, when a vendor fails to supply us with an image, we will insert a text graphic in place of the missing product image to alert the user that no image is available for that color option. This will keep the product from malfunctioning and allow users to see product views for the colors we do have the images for.

In related news, we updated missing images for 105 products in S&S Activewear, as well as activating 3 new products. I also replaced the product images in the AS Colour catalog, utilizing my new idea for managing missing product images. Check out and/or update your AS Colour catalog and let me know if you have any feedback on this system.

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2 Comments

  1. Maybe Deco should change the “not visualised” views to an image of a generic garment view template where no image is available.

    Once this has been seen to be useful maybe you should look at using generic views of EVERY garment view BUT use a side by side “real” product (brochure) picture so customer can see the product in question?

    • Hello Richard! Thank you very much for the input. Your idea of using a generic stand-in has merit and we will take this into consideration. One problem we’ve run into in the past when using such stand-ins is that substituting a generic view for an actual product view has lead to complaints by end users that they images were not representative of the actual product, leading to customers seeking refunds. We would still need a way to denote that the generic garment is for representational purposed only.

      Suzanne

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