Thread Cred wrote: Cart abandonment is an ECommerce knife edge issue
Thread Cred wrote: Given your research be good to get you to see what we're doing in DN8 and offer some advice or suggestions in that space, if it is of interest to you?
I'd be happy to have a look and give any feedback that I can from our limited perspective, however internet UX design requires skilled and current knowledge that is rapidly changing and I would have thought that you blokes already have a top end consultant in that area on the job. In any case the customer UX experience of every site is different, and so I'm not sure that data gathered from our current site would have any implications for any other site, except maybe some very general and probably already well known UX design features that are known to cause customer confusion and therefore cart abandonment.
More importantly we have had a think about what to do now in the light of the information revealing that V7.5 will break our current cart code and require a cash investment to repair. If V8 is actually only 8-12 weeks away as advertised, maybe we should save the money and stick with V7 for a few months so money spent fixing the cart not is wasted when V8 comes along requiring a whole lot of work to re-code the cart (and possibly other things) yet again.
To compicate that decision; given the major changes slated as being in V8 and therefore the exponentially increased potential for technical issues to cause delays (witness V7.5), how long are we prepared to wait and forego any possible benefits that 7.5 might offer in the hope that skipping a version and waiting for V8 would prevent wasting cash.
The question is then how confident is DN that V8 will be released as stated in about 8-12 weeks?
Thread Cred wrote:
More importantly we have had a think about what to do now in the light of the information revealing that V7.5 will break our current cart code and require a cash investment to repair.
Just to clarify - it's not broken
As Cris showed above in his post www.deconetwork.com/forums/announcements...ement?start=75#16886 you're checkout in DN75 will be mobile responsive, more modern and cleaner.
Thread Cred wrote: I have asked our UX consultant to have a look at the before and after screen shots posted. According to him in order to prevent a large increase in cart abandonments it will most definitely require re-coding.
So I guess whether V7.5 will break the cart is a matter of opinion and perspective.