You add the actual Facebook pixel in the Custom HTML section.
Although I see there is a new field in the same section called Facebook Pixel, might be better to put that code there.
I think it is working properly - I haven't checked in a couple of weeks though as we stopped advertising because we have had a lot of trouble trying to get proper conversion data. I think these issues have been fixed now, but we haven't resumed Facebook advertising yet.
Hey Corey, certainly possible! Best way at this moment is to get your suggestion into the ideas page so others can add their support for it.We're really looking at ideas with demand when considering for future improvements.
Letting you know in 8.503 we have added the following enhancements to the facebook pixel tracking.
'AddToCart' event when user lands on the shop/verify page.
'InitiateCheckout' event when user lands on the shop/address page.
'AddPaymentInfo' event when user lands on the shop/confirm page.
'Purchase' event was already being added when landing on the shop/order_complete page
'Registration' event when a new user registers and lands back at the home page after registration.
Awesome thanks Greg. Any chance of adding ViewContent in there? That's the main one to use for retargeting.
Standard pixel code -- Products (Event: Views)The sample code assumes the FB pixel base code is already loaded. You can add the following event code in your Facebook pixel.No pixel code defined for event: Views in Products