adam.bennett wrote: You can put a tracking pixel on your site to create a 'custom audience' for everyone who has ever visited your website? This method is commonly referred to as re-targeting and has been shown to be 8x-12x more effective than traditional CPC/CPA advertising.
ALSO, you can upload email addresses to facebook to build a custom audience.
Anyone else using social ads to build your business?
We have played around with Facebook & LinkedIn ads with what I feel are kind of mixed results. I'm sure if I ask an expert about why my efforts in this area don't produce more they would tell me I didn't spend enough... gotta love the ad sales industry!