Hi again Brenden,
Thanks for the response.
1) So without using a programmer, are there any other ways to incorporate my DN store (3rd party) into my website (inmotion hosting, wordpress with Boldgrid overlay) that would be a better solution long term? I saw the DN website talks about some APIs but a quick glance didn't seem to be what I was looking for.
2) Is it actually possible to incorporate the DN store fully into my website so all SEO benefits are central and what is involved? I am only starting out so hoping to get live and active, get feedback and then look at spending extra $$ on a programmer if this is what is needed.
3) If I needed the programmer for integration, what is the likely cost and can you recommend someone who knows DN - I am in South Australia? And what would you advise with set up now to still be able to enable this down the track if I can't do straight away?
I am trying to get up and running first but don't want to make set up decisions that I regret down the track.
So if I go the KISS (keep it simple stupid) approach to get up and running having my main website and a link to the store:
4) Is the subdomain approach better than the auto generated store name from Thread Cred in terms of linking in?
5) Moz mentions that a sub domain is less desirable than a sub folder. Is there any way to add the store to sub folder?
6) If I keep the two separate and link:
a) Should I have two home pages and tabs - one on vitalmojo.com.au and one on (currently)
vitalmojo.custom-gear.com.au/
with the same text/info or should I only have one home page on the main website? (I have been reading that Google doesn't like copying the same text)
b) Should I have a tab heading and link in the store - "Website Home" that links back to the website home page?
c) Where should I have the About tab and FAQ's?
d) When I start the blog (main website) should I also have a tab link in the store back to the blog?
7) Should I focus SEO etc on the main website or also include keywords in titles/descriptions etc in the store (do I end up competing against myself?)

What about Facebook links and newsletter sign ups - main or both? I note that the DN store can collect emails. Also the DN newsletter only allows email while I am trying to get first name and interest (my designs have 3 subcategories and I wondered if being able to separate the emails enabled me to send out more targetted emails down the track)
I really appreciate your help and am hoping you might find time to get back to me today if at all possible - pretty please?
Cheers
Mojo Maz