I'm hoping some folk chip in on this one with their front-line experience. Take this link for example:
www.google.com.au/search?q=custom+t+shir...ceid=chrome&ie=UTF-8
It's searching for the fairly generic term "custom t shirt printing" from here in Sydney. The first page of Google has 4 sites which as are all running DecoNetwork. That's excluding the ads. I asked Marino of Printlocker what he does in terms of advertising to drive users to his site and he said only SEO. No AdWords, etc. By that he means ensures his page titles are optimized, URL structure, and content on his site. They also have unique and proper meta description on each page. While this doesn't affect ranking it makes it more appealing for the user so they are more than likely to click which in the end will affect your ranking (let Google know you're site is worth visitors).
Have you used a SEO firm or are you doing it in house? Interested to know what feedback you are getting so we can look at addressing any issues identified.
There are some things you should look at doing immediately on your site to improve your ranking.
For example:
On the Printlockers home page they have their page title set as "T Shirt Printing | Custom Design Your Own Online | Australia-Wide". Your title says "Home - Paradox Screen Printing"
Printlocker have deliberately chosen words that a searcher might look for. Obviously they want to attract Australian customer so they use "Australia-Wide". But they consider that someone might be looking for "printing", "t shirt printing" "custom t shirt" "t shirt design your own", etc so they included those phrases in their website title. The end result is their Google search result looks more appealing to users which results in more and eventual higher rank:
The end result is more appealing.
Your keyword density is also quite low. If you look at your home page it records a keyword density of:
templates - 4 times
create - 4 times
products - 3 times
design - 3 times
home - 3 times
Compare this to Printlocker:
printlocker - 13 times
tshirts - 12 times
quality - 11 times
design - 11 times
order - 10 times
This results in a fairly average keyword cloud which showcases how often key words are used on your site:
Compared this to Printlocker:
The large the word, the more it appears. As you can see PrintLocker use words that people would probably be searching for. custom, create, printing, shirts, tshirts, order, quality, etc. This comes down to the pure organic text they have on their home page which is driving their top ranking.
Your site also flagged for not having keywords in your meta description. What this means is the words that your clients will most likely search for are not in your meta description which will visually effect its appear to clients. This is determined by looking at the most prominent words on your actual page and comparing them to the meta description. In your case I think it is more that the page itself is lacking content so that would be my focus.
Another good and simple test is the COPY / PASTE text test. With this test you visit your website, do Control A to select all then Control V to paste the text into Notepad or any other plain text editor. Not word that brings over images. You want text only. This shows you the level of searching, indexable text on your site which ultimately leads to people finding you.
Your home page is:
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Step 1: Choose Your Garment.
Choose from our selection of 1000's of customizable t shirts, hoodies, and tank tops. We carry the best brands: Next Level, Bella, Canvas, American Apparel, Gildan, Anvil, Hanes, Fruit of Loom, & More.
Step 2: Upload A Design or Use Our Templates.
You can create a design in your favorite graphics software and upload it or use one of our free to use templates and simply change the preformatted text.
Step 3: Proceed To Checkout.
Check out securely via our SSL shopping cart experience, we accept all major credit cards and PayPal.
It's that easy!
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Custom T-shirts
Sweat-shop free
Eco-friendly
WRAP certified
Environmentally sustainable
Click here to start designing
Custom T-shirts
Create your own shirts in our online design studio.
T-Shirts • Tanks • Hoodies
Click here to start designing
T-Shirt Printing
Create your own shirts in our online design studio.
T-Shirts • Tanks • Hoodies
Click here to start designing
Custom T-shirts
Create your own shirts in our online design studio.
T-Shirts • Tanks • Hoodies
Click here to start designing
Custom T-shirts
Going on holidays?
We've got you covered!
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Business Apparel
Whether you need t-shirts, polos, mugs, caps or aprons, we've got you!
Click here to start designing
. . . . . .
Conditions apply for express delivery. Click here to check your postcode eligibility.
*You must place your order by 10:30am to be eligible for Pronto service.
Orders placed after the 10:30am cut off time will be shipped the following business day. Maximum 6 items.
Welcome to PrintLocker Custom T-shirts
Fancy walking around in an eye-catching t-shirt? If you have the design, we can turn it into a masterpiece! Whether you're in need of a single shirt or a thousand – you've definitely landed in the right place. At PrintLocker we've been providing our customers with uniquely customisable shirts, hoodies, blankets, phone cases and everything in between for years! All you need is a few minutes and a t shirt design, and we'll take care of the hard work for you. Whether you're in Australia or a little further afield, we promise the highest quality t-shirt printing, affordable prices and incredible delivery times. So, what are you waiting for? An awe-inspiring outfit is just a few clicks away, so why not get started right now?
Australian owned & operated
At PrintLocker we don't do things by halves. We operate and print straight from our base in Melbourne, for the highest quality results!
★★★★★
Fantastic service. Would definitely order from PrintLocker again, the custom hoodie made an amazing gift for my friend's birthday...
Valerie Schlosberg
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There's no project too small
With our digital printing technology there are no set up fees and no minimum quantities. One item is not a problem!
★★★★★
Thank you very very much for the quick, hustle-free order! I love the tea towel. Great quality. Bright colour. More importantly great customer service. Melissa has made the whole order process so easy and so quick. Highly recommended...
Suki McMaster
via Google
Bulk order? No problem
Looking to brand your business or event? What better way than with a hundred matching t-shirts? If that isn't enough, how about a few thousand instead!
★★★★★
Got a shirt made for my mate for his birthday and PrintLocker has a user friendly website. Great options, design and definitely great quality prints...
Ken Phung
via Google
Eco-friendly services
At PrintLocker, we prefer to minimise our environmental footprint as much as possible. That's why we use water-based inks, offer organic products and only use WRAP certified suppliers.
★★★★★
The shirts themselves are great quality (although I paid a bit extra for the "best quality" shirt), but the printing is the reason to buy from this store. The print seems to actually be a part of the shirt, rather than the stock standard, lazy, heat-pressed, plastic-ish feel...
Pierce Kelsall
via Google
Focused customer services
Every single order is very important to us – as are the customers that place them. That's why we'll prioritise your needs, preferences and experience.
★★★★★
Perfect! The t-shirt is great and their "create your own" feature was easy to use. Would definitely use again and recommend.
Helen Penelope
via Facebook
Incredible delivery times
What good would an iconic set of shirts be if you couldn't lay eyes on them for weeks? As soon as your garments are ready, we'll have them sent your way in no time.
★★★★★
PrintLocker staff were amazing and helped when I needed my 14 shirts ASAP... Would 100% recommend PrintLocker. Definitely would shop here again!!
Iriea Karere
via Facebook
Strict quality control
Not only are we local, affordable and friendly; we also prioritise the quality of our products, too. Every order will be subjected to a strict quality control process for your reassurance.
★★★★★
Amazing t-shirt and printing quality and I love your ethics on where you get your tshirts from too...Fantastic customer service! I will definitely buy from you again!!
Mish Lubin Fornito
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★★★★★
have purchased hoodies from Printlocker and they are excellent quality products. Customer service staff are brilliant, very helpful! I definitely would recommend Printlocker to others, and I will be making more purchases in the future.
Rachel Whiley
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A good test it look at your text and ask yourself 'Am I including the words and phrases that my potential clients will be using to find me on the web?'.
DN8 certainly has tools to make website page changes easier but these are things you can do now and will help your ranking. Hope it helps.