On the fundraising site. when you reach the set pricing page with the slider. The headline price shows the maximum amount the customer would pay. This is misleading as it inevitably comes out as the most expensive price they would every pay ( for 1 Shirt potentially! ). As the customer increases the volume, the price goes down, but this headline price stays the same. The bottom profit figure goes up as the slider is moved, but the this is not exlplained either. So the customer has to work out for themselves what they are paying per unit. Just need a clearer explanation that the unit price will go down as the quantitiy goes up.
The thoery is great, its just not clear enough for customer to see what is actaully happening. Its such a great tool, but I feel there is a blockage withthe explanantion the customer sees.