The Shirt Lab AI Summit is a one-day virtual event showing print shops and apparel decorators how to use artificial intelligence in practical business workflows. Taking place on June 23, 2026, the summit covers AI for sales, marketing, automation, operations, data, and creative work.
Instead of focusing on AI theory, the event will demonstrate repeatable processes that decorated apparel businesses can begin applying inside their shops.
What Is The Shirt Lab AI Summit 2026?
The Shirt Lab AI Summit is a virtual AI event created specifically for the decorated apparel and promotional products industry.
Industry experts and experienced business operators will demonstrate how screen printers, embroiderers, DTF shops, and custom merchandise companies can use AI to complete work faster, improve efficiency, and build more consistent processes.
The event takes place on Tuesday, June 23, 2026. Tickets cost $97, and attendees can participate online from anywhere.
Who Should Attend The Virtual AI Summit?
The AI Summit is designed for people responsible for growing, managing, and improving a decorated apparel business, including:
- Print shop owners
- Screen printers and embroiderers
- DTF printing businesses
- Promotional product companies
- Production and operations managers
- Sales and marketing teams
- Customer service employees
The sessions will cover practical AI automation without requiring attendees to know how to code.
Learn How To Use AI In A Print Shop
The Shirt Lab AI Summit follows a structured programme covering strategy, data, sales, marketing, automation, systems, and creative implementation.
Attendees will see live demonstrations and practical workflows rather than broad discussions about the future of artificial intelligence.
Find Better Sales Prospects With AI
AI can help print shops define their ideal customers, research target markets, and identify more relevant sales prospects.
The summit will explore how businesses can use AI sales tools to organise customer information and focus prospecting efforts on companies that match their services.
Build AI-Powered Sales Workflows
Attendees will learn how AI can support sales outreach, prospect research, message personalisation, and follow-up processes.
These workflows can help sales teams work more consistently while allowing employees to remain responsible for customer relationships and final communication.
Automate Print Shop Marketing And Content
The event will cover AI marketing automation for print shops, including content planning and generation.
Decorated apparel businesses can use these systems to support email campaigns, social media, customer research, sales materials, and other recurring marketing tasks.
Improve Print Shop Operations With AI
AI systems can help apparel decorators organise information, improve internal workflows, and reduce repetitive administrative work.
The summit will demonstrate practical ways to build repeatable processes that support production managers, operations teams, customer service staff, and business owners.
Explore Creative AI For Decorated Apparel
Creative AI can support artwork concepts, campaign ideas, product presentations, and early-stage design work.
The sessions will show how apparel decorators can add AI to their creative workflows while keeping employees responsible for brand consistency, artwork quality, accuracy, and production suitability.
Meet The Shirt Lab AI Summit Speakers
The 2026 AI Summit brings together AI specialists and experienced business operators who understand the decorated apparel industry.
Featured speakers include:
- Charity Gibson
- Brian Piper
- Ali Banholzer
- Ritanshu Dokania
- Jesse Freeby
- Chris Bates
Together, they will demonstrate real AI workflows and explain how businesses can apply them across sales, marketing, operations, automation, and creative work.
What Is Included With AI Summit Registration?
Registration for the Shirt Lab AI Summit costs $97 and includes:
- Live access to the virtual event
- Practical AI demonstrations and workflows
- Full recordings of the event sessions
- A companion digital workbook
- Training materials that can be reviewed with employees
The recordings allow owners and managers to revisit the training and share relevant sessions with their sales, marketing, production, operations, and customer service teams.
The digital workbook is designed to help attendees organise ideas, document workflows, and plan how they will apply what they learn.
Register For The Shirt Lab AI Summit
The Shirt Lab AI Summit gives apparel decorators a focused way to explore practical artificial intelligence without attending a generic technology conference.
Attend virtually on June 23, 2026, to learn how AI can support print shop sales, marketing, operations, automation, data, systems, and creative workflows.
