When you think of a print shop, you’re probably imagining an industrial warehouse in the outskirts of town, right? Well, let me introduce you to Total Promotion Company, a print shop using DecoNetwork software, located smack dab in the hustle and bustle of Las Vegas, with a unique approach to promotional branding and more than a few surprises behind its doors. Join us as we go behind the scenes with Brandon Mills, the man running the show.
Welcome To Total Promotion Company
Right in the heart of Las Vegas, Total Promotion Company is doing things a little differently. Brandon Mills, the owner, took us through the 2,500 sq. ft. space, showcasing an impressive setup that proves you don’t need a warehouse full of space to run an effective promotional products company. Instead of a typical industrial area, Brandon opted for a central Vegas location, which he says has improved their professionalism and visibility.
Though not without its challenges—like the occasional need to hire a “window guy” to bring in new equipment—this strategic location has allowed the company to get walk-in customers while maintaining the capability to serve regional, national, and even international clients.
The Total Promotion Company Difference
So what exactly does Total Promotion Company do? Just about everything except screen printing. Brandon and his team provide DTF (Direct-to-Film) transfers, UV DTF, laser engraving, embroidery, and more for a wide range of clients including businesses, bands, nonprofits, churches, and local sports teams.
DTF printing is one of their specialties, and they even offer wholesale services for other print shops looking for high-quality transfers. Brandon prefers to keep their services “wholesale” rather than “contract,” ensuring they aren’t tied down to rigid agreements and can provide flexibility to their customers.
Pros And Cons Of The Vegas Strip Location
Operating out of a central location like Vegas comes with both perks and pain points. While the lack of a traditional roll-up door means more effort to get large pieces of equipment in and out, Brandon notes that the pros outweigh the cons. Compared to the industrial warehouse they previously occupied, the shop’s upscale appearance has elevated the business’s image. While they are slightly tucked away, this suits their primarily B2B model, limiting disruptions from casual foot traffic.
Wholesale DTF Printing & Unique Projects
Wholesale DTF transfers are a big part of Total Promotion’s business. Brandon mentioned how other screen printing shops come to them for DTF transfers, allowing these shops to meet their clients’ needs without investing in their own equipment. Total Promotion Company isn’t just about the high-volume orders either; they also cater to smaller, lower-quantity requests thanks to their UV DTF printer and laser engraver. This adaptability means they can fulfill orders for promotional samples or custom, one-off items just as well as they handle bulk orders.
And if you’re wondering whether Total Promotion Company deals in contracts—they don’t. Instead, they keep things “wholesale,” which gives them the flexibility to handle a variety of orders without being locked into specific commitments. Their recently launched retail site, VegasDTF.com, allows local customers to easily order prints, making DTF accessible to everyone from fellow print shops to local parents organizing fundraisers.
The Challenges Of Quality Control
DTF printing isn’t just plug-and-play, as Brandon will readily tell you. It’s a craft that involves careful calibration of printers, consumables, and even the shop’s climate. Temperature and humidity control are key to ensuring consistent print quality, especially in a dry climate like Las Vegas. The shop relies on high-quality American-made inks, top-notch color profiling, and a lot of trial and error to maintain their print quality. Brandon and his team have invested in specialized equipment like a spectrophotometer to ensure their colors are always on point—after all, hitting that Coca-Cola red just right takes more than a lucky guess.
Total Promotion Company Expands Beyond Printing
It’s not just about DTF at Total Promotion Company—the shop also offers embroidery, laser engraving, and UV printing for a variety of promotional products. Whether it’s awards, name badges, or even custom pens, Brandon uses a mix of in-house capabilities and trusted vendors to get the job done right. He emphasizes the importance of outsourcing certain types of work to maintain quality and stay efficient. By leveraging their extensive network, Total Promotion ensures they can fulfill customer needs without the headache of handling every single task in-house.
The Community Spirit In the Industry
One of the standout features of Brandon’s approach is his focus on community within the print industry. He describes working with other local screen printers rather than competing against them—providing DTF transfers for their clients and even helping out with embroidery when needed. This collaboration highlights the unique camaraderie that often defines the garment decoration industry.
Total Promotion Company also actively supports nonprofits and the veteran community, often offering discounted or pro-bono services for causes they align with. For Brandon, this isn’t just business—it’s about giving back to a community that has supported him.
DecoNetwork: Powering Growth At Total Promotion Company
Total Promotion Company has greatly benefited from integrating DecoNetwork‘s all-in-one business management software. By utilizing DecoNetwork, Brandon and his team have been able to streamline order management, automate workflows, and enhance the overall customer experience. This platform allows them to easily manage their retail and wholesale operations, ensuring that both local and international clients receive the highest quality service.
With DecoNetwork, Total Promotion Company can efficiently handle custom artwork approvals, launch new online stores, and keep track of production schedules—all from a single platform. This integration has been a key factor in the company’s ability to grow, especially in managing the complex needs of B2B clients while maintaining a strong focus on quality and efficiency.
Request your free DecoNetwork demo to learn more!
What We Can Learn From Total Promotion Company
Total Promotion Company offers valuable insights into how to grow a print shop. By embracing new technologies like DTF printing, diversifying services, and leveraging tools like DecoNetwork, they demonstrate the power of adaptability in a competitive industry. Their willingness to collaborate with local competitors, focus on high-quality products, and give back to the community shows that success isn’t just about what you do—but how you do it. Total Promotion Company’s approach is a testament to the fact that growth is achieved through smart choices, strategic partnerships, and a commitment to both quality and community.
Check out Total Promotion Company’s wholesale or retail websites for more info. Whether you need a few shirts or bulk promotional items, this Las Vegas print shop has you covered.
FAQ: Total Promotion Company
What services does Total Promotion Company offer?
Total Promotion Company offers a variety of services including DTF transfers, UV DTF, laser engraving, embroidery, and promotional products. They handle everything except screen printing, catering to businesses, bands, nonprofits, churches, and local sports teams.
How has DecoNetwork helped Total Promotion Company grow?
DecoNetwork has enabled Total Promotion Company to streamline order management, automate workflows, and efficiently handle retail and wholesale operations. This has improved customer service and helped them manage complex B2B needs while maintaining quality.
Why is Total Promotion Company located in central Las Vegas?
Brandon Mills chose a central Las Vegas location to improve the company’s visibility and professionalism. Although the location has challenges, such as moving equipment without a roll-up door, the benefits of being accessible to walk-in customers and presenting a more professional image have made it worthwhile.
What makes Total Promotion Company’s DTF printing unique?
Total Promotion Company uses top-quality American-made inks and advanced color profiling techniques to ensure consistent, high-quality prints. Their attention to detail, climate control, and investment in the right tools, like a spectrophotometer, set their DTF printing apart from competitors.
Does Total Promotion Company work on contracts for DTF printing?
No, Total Promotion Company does not work on contracts for DTF printing. Instead, they focus on wholesale, allowing them to maintain flexibility in handling orders without being locked into rigid agreements.
How does Total Promotion Company support the local community?
Total Promotion Company actively supports nonprofits, veteran groups, and other community organizations. They offer discounted or pro-bono services to causes they align with, emphasizing their commitment to giving back.
How does Total Promotion Company maintain print quality?
Maintaining print quality involves precise calibration of printers, consumables, and climate control. Brandon and his team use high-quality inks, specialized equipment, and a lot of trial and error to ensure every print meets their quality standards.
What role does collaboration play at Total Promotion Company?
Collaboration is key at Total Promotion Company. Brandon works with local screen printers to provide DTF transfers and assist with embroidery, creating a spirit of camaraderie rather than competition within the industry.
How does Total Promotion Company handle smaller custom orders?
Total Promotion Company uses UV DTF printers and laser engravers to fulfill smaller, custom orders such as promotional samples or one-off items. This flexibility allows them to cater to clients with diverse needs, whether bulk or small quantities.
What are Brandon Mills' future plans for Total Promotion Company?
Brandon Mills plans to expand into digital marketing to grow Total Promotion Company’s reach further. With a strong foundation in both retail and wholesale services, the company aims to continue thriving by adopting innovative, flexible solutions.
