Don’t spill your Google Juice. rel=”canonical”

The term ‘Google Juice’ refers to the value (or love) Google gives your website based on a number of factors such as links and good, original content.

Many factors can have a negative effect on you Google juice such as poor content (of course) and duplicate content on multiple websites. A common cause of duplicate content from Google’s perspective is multiple domain names pointing to the one site. i.e.www.mysite.com, www.myothersite.com or even myothersite.com (without the www) all point to the one website and Google will index all URLs. Google see’s the content and knows they are the same. This is a problem for Google, as Google does not like to show duplicate content to its users so in some cases will rank the URLs lower.

As DecoNetwork provides you with your own domain name (i.e. yoursite.deco-apparel.com) you may have two active domain names on your site (yoursite.deco-apparel.com PLUS www.yoursite.com) therefore it is critical for you SEO that you attend to this problem.

The end result is you will have two URLS for your website. i.e.:

http://yoursite.deco-apparel.com/home/create_products/Promo_100_Cotton_Tee?n=81483

AND:

http://www.yoursite.com/home/create_products/Promo_100_Cotton_Tee?n=81483

There is a way around this by telling Google which is your primary and main URL by using the rel=”canonical” tag.

But don’t worry, as a DecoNetwork website owner you don’t need to do any coding! Simply follow these instructions:

  1. Log into your DecoNetwork website
  2. Browse to Manage Store > Store Settings > Add Store Domain Name
  3. Under Existing store domains ensure your main URL (i.e. the www.yoursite.com one) is set as the primary domain name (Primary). If not select “Set as primary” next to the domain name.
  4. Under Domain Settings check “Redirect to Primary Domain”.

This will ensure anyone (or thing such as a Google crawler) who browses to your non-primary domain will automatically be redirected to your main domain and therefore reduce the problem of duplicate content on duplicate websites!

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