Business owners should never be satisfied.
From multi-million dollar businesses to first-year startups, you as a business owner should always be looking to find ways to improve or promote no matter how successful you are today, or how successful you have been in the past.
Finding ways to improve and promote your business is a lot easier said than done. You have obviously done multiple things right if you’ve made it this far in your life as a business owner, but we want to give you some ideas on how to take your business to the next level.
We here at DecoNetwork work with business owners from all walks of life on a daily basis. We know the struggles that can come with running a business. From our many years of experience working alongside custom decorators, we know a thing or two about how to help people like yourself become successful.
If you’re looking for that extra motivation to strap on a pair of boots and get to work, reflect on the quote below and think about how it could possibly affect you and your business in the future.
“There is always someone out there working harder than you, and you may be standing next to him or her in your next competition.” — Robert Cheeke
What Mr. Cheeke said couldn’t be more true. No matter how much work you are putting into your business, there is always going to be someone out there putting in more. Do you want that person becoming a direct competitor to what you’re doing?
If not, take a look at some of the ideas below that can help you ensure that never happens.
Method 1: Run a Successful Website
We’re living in a world where some businesses still don’t have a website. No matter how big or small your operation is, you should have a website and it should be a huge tool for generating business.
If you’re a custom decorator without a website, visit Deconetwork.com to see how we can help set one up for you.
If you already have one set up for your business, you might be thinking that running a successful website is easy and that your website is already good enough. But odds are, it could use some work.
There are several key aspects that go into running a successful website. Is your website visually appealing to the eye? Is your website easy to navigate? Are the items you’re selling easy to locate and buy?
Sometimes websites need to be updated. Even the world’s biggest companies renovate their websites every so often, so why shouldn’t you? If you check off those three boxes, you are well on your way to running a successful website.
We will give you some more in-depth tips on how to spruce up your website in some of our other tips below.
Method 2: Gather Online Customer Reviews
If you want to take your business to the next level, gathering customer feedback is a great place to start.
Think about how many times you have used a customer review to determine whether or not you do business with someone. A simple review could influence someone’s decision making and you want to make sure you’re on the right side of that.
Lets say your business falls into the category of successful and you for the most part have great word-of-mouth reviews from your customers. That’s fantastic and you should be very proud of that. However, word-of-mouth will only take your business so far.
Adding a place where customers can leave online reviews opens up a brand new door that could help your business grow exponentially.
Based on a local consumer review study in 2020, 84 percent of people trust online reviews as much as a personal recommendation.
But how do you go about getting online reviews? There are several ways.
- In person
- On your website or reviews website
- Via Email
- Via Social Media
- On receipts/Invoices
Don’t underestimate the power of online reviews, both positively and negatively. Receiving positive reviews will ultimately lead to more business. Negative reviews will give you feedback on how to improve your business.
At the end of the day, don’t be afraid of feedback. It will make your business more successful in the long run.
Method 3: Run an up-to-date Facebook Business Page
If you haven’t heard already, Facebook is an awesome way to promote your business.
From having the ability to start a business page, to running Facebook ads, the possibilities are endless when it comes to the world’s largest social media platform and you need to be taking advantage of that.
The most simple and cost effective way to promote your business through Facebook is to run an a business account that lists your contact info. There’s a pretty good chance that most of you reading this have at least done that.
But where people fail to take advantage of their Facebook page lies in their marketing skills, or lack thereof. Make posts about your business and make posts on a regular basis. Formulate a schedule in which you are posting content to your business Facebook page and consider running paid ads that can boost those posts.
The beauty of Facebook is that you can run a business account for free. But if you have a few extra dollars to spend, you can help take your account to the next level with ads. Running ads will guarantee your business and your posts will reach more people.
For more tips on how to use Facebook to grow your business, take a look at our post 5 Tips to Help Run a Successful Facebook Business Page.
Method 4: Attend, host or Sponsor Local Teams and Events
There’s a reason why some of the largest companies in the world attend, host and sponsor teams and events.
It’s good for business.
The nice thing about this is that you don’t have to be a wildly successful business to do it. If you’re a small town business looking to make a name for yourself, attend, host and sponsor locally in your community.
No matter how small or how big your local community is, you will always be able to find things to do. Sponsor your local high school’s athletic teams. Attend community events like a Fall Festival or a Christmas Parade. Host events at your business such as a game night or movie night.
The main goal of this is to get the name of your business out there. Sheltering yourself inside your business week in and week will only get you so far. Eventually, some customers might want to put a face to the name and here’s your opportunity to do that.
We hope these ideas have given you a jumping off point to start promoting and improving your business. We at DecoNetwork feel that the things listed above are all great ways to do that. But remember that there are always other things you can be doing.
The list of ways to promote and improve your business is infinite. Never stop brainstorming new ideas.
If you have any questions or any ideas on how to improve or promote your business, please feel free to share them down below in the comment section.