As a screen print shop owner, you know that your equipment and skills are only part of the equation to success. You also have to be able to keep customers satisfied with their experience, so they buy more shirts from you. So how do you do this? It’s actually easier than you think. Here are six steps that will lead to more happy customers.
- Train everyone in your screen print shop
- Do more than just produce quality work
- Use something besides invoices to communicate
- Your website is your most important asset in your screen print shop
- Get the right software for your screen print shop
- Use technology to personalize the buying experience for your screen print shop customers
- This will lead to more sales for your screen print shop
1. Train everyone in your screen print shop
Train everyone in the shop.
Everyone, from your client service team to your production team to your administrative staff, should be trained in customer service and experience. This will make sure that no matter who a customer interacts with, they have a positive experience.
Train them on their own work. It’s important for everyone to be aware of what it takes to make a great product—from the design process through printing, finishing, and delivery—and how each step affects the end result.
2. Do more than just produce quality work
You may think that your job is to simply produce quality work. But the fact is, you should be doing so much more than just that.
We’re talking about creating a customer experience. And it doesn’t mean that you have to go out of your way to be extravagant or gaudy; it just means creating a personal connection with each and every customer who walks through your doors by getting to know them and understanding their needs as well as what they want from their screen printing experience. You can do this through simple interactions like asking questions about their business or offering suggestions for improving the design of their artwork before printing it onto shirts or other items. This will help you provide them with a reason to come back again—and often!
3. Use something besides invoices to communicate
You can use email marketing to send out promotional messages, updates about current events and products, and more. It’s an easy way to build your brand awareness. Social media is another excellent way to communicate with your customers. Try posting on Facebook or Instagram once per week with a tip or idea related to screen printing that they might find helpful. You could also consider using a CRM (customer relationship management) system like Zoho CRM, which allows you to follow up with leads in their own inboxes after they’ve interacted with you in person or over the phone.
4. Your website is your most important asset in your screen print shop
Your website is your most important asset, so it needs to be designed with a customer-centric approach. There are many things that can be done to make sure that your site is easy for customers to use and navigate.
- Make sure it’s easy to find what you’re looking for: A website should have an intuitive design that makes sense from the moment someone lands on it. It should also have clear navigation buttons at the top of every page so people can easily find exactly what they’re looking for without having to scroll through page after page of content before finding it.
- Make sure it has a good user experience: A good user experience (UX) will allow users who visit your site feel confident in their ability to move through each step while interacting with its pages and products, ultimately leading them down an engaging path towards completing their purchase or goal in mind when visiting in the first place.
If your screen print shop needs a website, DecoNetwork has all the tools you need to launch and manage a successful online store. With tons of built-in tools tailored for the screen printing industry, DecoNetwork is your one-stop online store solution.
5. Get the right software for your screen print shop
The first thing to do is get the right software. Choosing the wrong program can be detrimental for your business and will cause you to miss out on opportunities.
There are many different types of software, but here are some things to consider:
- Production – Keep your screen print shop running smoothly with comprehensive quotes, orders, and a production workflow managing system that works for your business.
- We recommend: DecoNetwork
- Inventory management – Don’t lose track of your inventory because if you don’t have enough, customers will be unhappy. Having too much inventory means that it’s rotting away in storage.
- Our recommendation: DecoNetwork
- Our recommendation: DecoNetwork
- Accounting – If you don’t have good accounting practices, then eventually it will catch up with you and bite you in the butt! It’s important that all transactions are set up correctly from the start so that when tax time comes around each year (or month), there aren’t any issues with filing taxes or having taxes withheld incorrectly from employees’ paychecks/wages due during each paycheck cycle throughout their employment period at your shop.
- Our recommendation: QuickBooks
- Shipping – This is especially important if customers order items online; we live in a world where things can go wrong at any moment during shipping and receiving processes so make sure this doesn’t happen by carefully choosing which systems work best for them (DHL vs FedEx). There may also be some specific regulations depending on what type of products they sell so always check those first before going ahead with anything else!
- Our recommendation: Stamps.com
- Marketing – Grow your audience and your revenue. Win over new and repeat customers by sending emails and automations from a marketing platform that has expert advice built-in.
- Our recommendation: MailChimp
6. Use technology to personalize the buying experience for your screen print shop customers
The best way to make the buying experience more enjoyable, convenient, efficient, and memorable is through technology. You should be using technology to personalize the buying experience for your customers.
Some examples of how you can use technology include:
- Personalized emails with links for online ordering and payment options (not just your website!)
- Push notifications when items are back in stock or on sale
- Location-based alerts that inform shoppers if they’re close enough to pick up an order rather than having it shipped
This will lead to more sales for your screen print shop
A satisfied customer is likely to tell one or more people about their positive experience. That’s a fact.
A dissatisfied customer, on the other hand, is likely to tell at least ten people about their negative experience. It’s also a fact. So it stands to reason that if you can make sure your customers are happy and satisfied with your products and services, they’ll be more likely to come back for more—and they’ll tell their friends about you too!
So there you have it! Six easy steps that you can take to increase your customer satisfaction and grow your business. As I mentioned before, the most important thing is to just start somewhere. Start with one of these steps today and see how it goes, then add another one later. You’ll be on your way to better relationships with your customers and increased sales before you know it!