Your screen print shop is a busy place. There’s always something to do and someone to talk to, but how do you grow your business through social media? Here are 7 tips for using social media in your screen print shop:
- Highlight Your Brand’s Personality
- Showcase Your Screen Print Work
- Show Screen Print Production Videos
- Run A Screen Print Design Competition
- Share Screen Print Testimonials
- Share Your Latest Screen Print Offers On Social Media
- Connect With Your Screen Print Vendors, Distributors, And Suppliers
- The Takeaway
Highlight Your Brand's Personality
Let your screen print shop’s culture shine through in its social media. Whether it’s through the tone or content, or even a combination of both, showcase your company’s personality. Your followers will love seeing what makes you unique as an organization. The more they know about how you operate, the better they can relate to and trust you. This can help build relationships with customers and prospects by giving them a glimpse into what makes your business special, whether that’s in person or on social media!
Showcase Your Screen Print Work
Showcasing your screen print work is a great way to show off the quality of your company and its products. Using photos and videos can be an effective way to tell the story of your screen print work, as well as help potential clients envision what they’re getting into. This is a great tactic for sharing with potential employees, investors, or anyone else who you think might benefit from seeing what you do on a day-to-day basis!
Show Screen Print Production Videos
You can show off your screen printing process by creating a video that shows the entire process from start to finish. You can do this by filming an overview of the shop, then showing how a shirt is made from start to finish. Start with making the screens, move on through applying ink and pressing shirts, and end with drying and finishing up. The screen print process might seem mundane to us in the business, but to the general public, it’s exciting to see the magic happen.
Run A Screen Print Design Competition
Running a contest is a great way to generate interest in your screen printing business. You can get people to submit designs, then have them vote for their favorites, and finally showcase the winning designs on social media.
Here are some tips for running a successful design competition:
- Include rules in your post that clearly outline what type of designs you want contestants to submit. This will ensure they know exactly what they’re competing for and how they can win prizes.
- Screen print the best designs and give them away to the original creators. This is a great way to provide samples to potential clients. Plus, it’ll get more people interested in your next competition as well.
Share Screen Print Testimonials
If you haven’t already, it’s time to start collecting testimonials. Testimonials are a great way to show off your work, build credibility and win new business. You should share them on social media, of course, but also make sure you have them available for potential customers via email or even in person.
Let’s say you just finished making a set of custom shirts for an event. You could snap pictures of the shirts hanging on racks and post those on Facebook with a short note about how happy the customer was with their purchase. That would give potential customers some insight into what they could expect when they order from you in the future, as well as showcase your attention to detail when it comes to delivering exactly what people want.
Share Your Latest Screen Print Offers On Social Media
If you want to get your customers excited about their next purchase, consider sharing an offer. This could be anything from a free item with purchase, to an offer that’s only valid for 24 hours. The key is that the offer should be easy for them to redeem at checkout, and it should be promoted on social media.
If you have a screen print shop in New York City, why not try this: “Buy one t-shirt and get a free NYC screen print coffee mug!” The deal is simple enough that anyone can take advantage of it! Simply posting an image of the product along with its description and details about how people can claim their freebie.
Connect With Your Screen Print Vendors, Distributors, And Suppliers
The first step to building a solid relationship with your suppliers, distributors, and vendors is sharing your screen print work on social media. This will get their attention in a big way. When you share your screen print work, tag them in the post so they can see it and click through to their own website or social media page.
Once you have established a relationship with these vendors, connect with them on social media platforms like Facebook, Instagram, or Twitter so they can learn more about what you do in your screen printing business. You should also ask them to share any posts related to both you and them. This is a great way to reach more people and build connections.
The Takeaway
You’ve made it to the end of the article, which is great!
But before you go, we’d like to share some final thoughts with you.
Social media is an important part of your marketing strategy and there are many more ideas out there that we haven’t covered here. Remember to always be creative and pay attention to how your audience responds so that you can make adjustments accordingly.
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